Creative Process
My creative process initially starts with a lot of contextual research on the project, starting with competitors of the brief, the history of what the brief is related to and the shapes, forms and related imagery. Once I have done a lot of research I decide to experiment with many drawings, no matter how small, they can all lead to a bigger idea, once this is done I will take more successful ideas and experiment with them digitally further narrowing avenues down either with the client or with peers by doing revisions and then focus on the main system which needs to be crafted from this. Once I'm building a system, I never stop experimenting, this allows me to build a system alongside the brand rather than after its creation, creating multiple assets together, which fit seamlessly, allowing for creating and refining final applications much easier.